To help councils with their thinking and to shape a narrative that will resonate locally, we commissioned BritainThinks to research how the pandemic has changed public opinion and behaviour, and what matters most for them.
Background and objectives
- The Local Government Association (LGA) is supporting local authorities in their response to the Covid-19 pandemic.
- To inform this work, the LGA commissioned BritainThinks to conduct qualitative research to understand public opinion and behaviour and the extent to which this has changed as a result of the pandemic.
More specifically, the research had 2 core objectives:
- Understand the extent to which public attitudes and behaviours have changed as a result of Covid-19
- Understand how the public defines ‘local’ following the experiences of Covid-19, including any changes in attitude toward civic participation.