Innovation in local government is about improving the lives of the people in our
communities. Browse through our case studies to see the many innovative programmes councils are involved
in.
Between February and April 2024 Kirklees Public Health Commissioned Community Champions to carry out a programme of work to increase MMR uptake in low uptake communities.
In response to rising measles cases nationally and falling childhood vaccination coverage, Blackpool Council worked with NHS and community partners to strengthen local MMR catch-up activity.
A pilot delivering flu vaccinations to two to three-year-olds in early years settings (EYS) across high deprivation, low-uptake areas in Cornwall to improve access and knowledge.
Public health professionals from Bristol, North Somerset and South Gloucestershire (BNSSG) Councils engaged with young people (aged 16 to 24) at three local colleges through facilitating participatory workshops to enable them to express their own ideas for the best ways to raise awareness of the HPV vaccine. This resulted in development of a youth-led engagement plan outlining ways to encourage young people to engage with the HPV vaccination catch-up offer.
Decreasing the incidence of vaccine-preventable disease is a core public health priority. Following a local measles outbreak in Leeds, Leeds City Council Public Health, West Yorkshire Integrated Care Board (ICB) and NHS England led a targeted, community-centred programme to strengthen vaccination awareness across the life course, build confidence and increase uptake in communities experiencing inequalities.
Leeds has experienced a significant rise in vaccine-preventable diseases in recent years, including measles and pertussis. Between September 2024 and April 2025, there were over 100 confirmed measles cases across multiple schools and nurseries, resulting in a sustained community outbreak with no single source of transmission. This highlighted both the vulnerability of the local unvaccinated population and the urgent need for a more coordinated, intelligence-led response to improving vaccination uptake through targeted interventions.
Wiltshire has generally high vaccination coverage however, this masks pockets of lower uptake at a community level. As a large, predominantly rural county with diverse communities, there was a need to better understand the drivers influencing vaccination attitudes and uptake across population groups. In response, Wiltshire strengthened system working using a whole systems, insight led approach, commissioning research and using the Wiltshire Immunisation Group to coordinate action. This identified differences in access and attitudes and informed a targeted action plan to support more effective, place based interventions to improve uptake and reduce inequalities.
In Bristol, the uptake of all childhood immunisations is below safe levels and requires urgent attention; increasing coverage is a national and local priority. Over the last few years, there has been a particular focus on measles, mumps, and rubella (MMR) nationally through the UK Measles and Rubella Elimination Strategy (2019) and the catch-up campaign (2022) due to a resurgence of measles, and because measles is one of the most contagious of all vaccination preventable diseases.
County Durham launched a three year flu vaccination pilot in 2022 to address declining uptake among two to three-year-olds and widening inequalities across the county. Building on learning from the COVID 19 vaccination programme, the pilot introduced nursery based and community based vaccination clinics to complement traditional GP delivery. The aim was to improve accessibility, reduce barriers and gather insights from parents and carers.