Case studies

Innovation in local government is about improving the lives of the people in our communities. Browse through our case studies to see the many innovative programmes councils are involved in.

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Using behavioural insights to convert taxpayers to direct debit – Medway Council

Medway Council worked with the Behavioural Insights Team to increase the number of council tax payers signed up to direct debit.

Efficiency and income generation

Babies of the Borough – using behavioural insights to reduce anti-social behaviour

The Royal Borough of Greenwich used behavioural insights to on the streets of Woolwich following the London riots of 2011.

Efficiency and income generation

Using behavioural insights to reduce homelessness applications in Croydon

The London Borough of Croydon designed a behavioural solution to help encourage the uptake of alternative pathways to finding accommodation.

Efficiency and income generation

Using behavioural insights to improve complex consent processes – Greater Manchester

Greater Manchester Combined Authority worked with the Behavioural Insights Team to improve the client consent process for its Working Well employment support programme.

Efficiency and income generation

Improving the revenue and benefits service at Tewkesbury Borough Council

Tewkesbury Borough Council used behavioural insights to improve the provision of its revenue and benefits service.

Efficiency and income generation

Joint working: Chiltern and South Bucks councils

In 2012 Chiltern District Council and South Bucks District Council made a commitment to make progress together and put in place a shared senior management team to create savings, improve resilience and provide better services to the public. 

Efficiency and income generation

Commercial Thinking Programme: Calderdale Council

The project was established to create an internal commercial thinking training programme to demonstrate how commercial skills might be utilised to review and develop a range of council services.

Efficiency and income generation

Reigate and Banstead Borough Council – Ringo cashless parking campaign – public sector communications excellence awards – platinum winner

Faced with a need to save money and generate new income, Reigate and Banstead Borough Council set out to see if changing people’s parking habits could help contribute to the council’s ambitious financial targets. Katherine Lloyd, Communications Business Partner for Campaigns, explains how they used insight, engaging content and nudge behaviour change techniques to make a difference.

Communications support

South Yorkshire Fire and Rescue Service – Operation Chip Pan safety campaign – public sector communications excellence awards – bronze winner

December is traditionally the fire service’s busiest month for house fires, and many of those involve chip pans. Alex Mills, Corporate Communication Manager for South Yorkshire Fire and Rescue Service explains how the service found a creative way to bring the issue to light in December 2016.

Communications support

Buckinghamshire County Council – Active Bucks campaign – public sector communications excellence awards – silver winner

Senior Customer and Communications Officer Anushka Desai explains how Buckinghamshire County Council’s communications and public health teams worked together to promote the health and wellbeing activities available in the local area and support residents to lead healthier, more active lives.

Communications support