Stage four: select your performance indicators

The set of performance indicators (PIs) is how you measure the contribution of culture and sport to local outcomes.


You should identify a small number of PIs for each level of outcome (service, intermediate and overarching strategic outcome levels), as well as service output indicators. Draw on available data from existing sources within your local council and elsewhere wherever possible.

Decide how to capture your thinking and decisions

Find a way to capture your thinking and decisions from each step. Use the downloadable PIs template if it helps.

Performance indicators template

List the service, intermediate and overarching strategic outcomes

Take the service, intermediate and overarching strategic outcomes from your logic model. Also look at the benefits you have said arise from the achievement of the service outcomes.

Select a basket of performance indicators

Identify a small number of PIs that you think will help measure the contribution of culture and sport for each level of outcome (service, intermediate and overarching strategic outcome levels), as well as service output indicators.

The PIs for the overarching strategic outcomes should be high-level non-cultural or sport indicators that you want to demonstrate, and can evidence, culture and sport contribute towards. The overarching strategic outcome indicators should reflect those found in high level documents that set out the overall responsibilities of your local council and its major partners.

The PIs for the intermediate outcomes should include measures that reflect the specific contribution of culture and sport to those outcomes. However, they may also include some non-cultural and sport measures that are short to medium-term proxy measures for the overarching strategic outcomes.

The PIs for the service outcomes and outputs will be measures that are specific to culture and sport.

Look at the output and outcome indicators your organisation and partners are currently using and use the examples provided on this website to help you.

Your basket of PIs should provide a mix of outcome-focused quantitative and qualitative data and, alongside existing management information, also enable you to demonstrate efficiency and productivity.

Challenge the effectiveness of each performance indicator

Challenge the effectiveness of the indicators. Do the performance indicators you have selected show that you are delivering your service outcomes? Will they help you demonstrate the benefits of culture and sport shown in your logic model? Do they make a meaningful contribution to demonstrating the contribution of culture and sport to the intermediate and overarching strategic outcomes?

Remove any PIs you don't think are effective.

Consider the data source

The PIs need to be populated with data. Consider whether there is an existing local or national data source you can use, or if a new approach is necessary. Is it relatively easy and cost effective to collect the data year-on-year? Are there simple changes that could be made to existing data collection methodologies to improve the data you have, for example, by adding questions to an existing survey? Do you want to and have the resources to commission new data collection methodologies? Look at the section on this website on data tools and sources for suggestions of available data sources.

Remove any PIs where you think the data will be too expensive or difficult to collect.

Finalise your performance indicators

Produce your final list of PIs and data sources.

You may need to break down the PIs and data further to reflect local priorities, for example, by geographic area or target wards or by specific groups, such as different age groups or disadvantaged or vulnerable groups. You may also want to break down indicators further to differentiate between in-house, commissioned and external provision.