Looking to create a place branding strategy for your local area? Follow these nine steps. In this section: Step 1 - Why are you doing it? Firstly, it is important to arrive at an understanding of why you are doing this work, and this needs to be shared and agreed at a senior level within the organisation. Step 2: Ownership, governance and budget Once the strategic objectives have been set, it is important to establish the ownership of the project. Step 3: Where are you branding? This is the first and often the most contentious issue in any place branding project. Step 4: Research Before you start to build your brand, you should build a research phase into your project. Step 5: How are you going to do it? At some point in this preparation stage you need to think about the practicalities of brand-building and implementation. Step 6: Brand building: your story of place and the visual identity Before you go anywhere near the visuals, or creative concepts for the place, you need to get your narrative nailed down. Step 7: First collateral Now you have your place brand, you can use it to create your first collateral. Step 8: Using your brand; visibility, longevity, value for money A place brand may not be for life but it should certainly have a lifespan of five or so years if it is to reach its full potential. Step 9: Evaluation Now that you've invested a lot of time and resource into your place brand, you need to think about how you are going to evaluate it and prove your Return on Investment (ROI). Share this page: Share on Twitter Share on Facebook Share on LinkedIn Email this page Print this page
Step 1 - Why are you doing it? Firstly, it is important to arrive at an understanding of why you are doing this work, and this needs to be shared and agreed at a senior level within the organisation.
Step 2: Ownership, governance and budget Once the strategic objectives have been set, it is important to establish the ownership of the project.
Step 3: Where are you branding? This is the first and often the most contentious issue in any place branding project.
Step 4: Research Before you start to build your brand, you should build a research phase into your project.
Step 5: How are you going to do it? At some point in this preparation stage you need to think about the practicalities of brand-building and implementation.
Step 6: Brand building: your story of place and the visual identity Before you go anywhere near the visuals, or creative concepts for the place, you need to get your narrative nailed down.
Step 7: First collateral Now you have your place brand, you can use it to create your first collateral.
Step 8: Using your brand; visibility, longevity, value for money A place brand may not be for life but it should certainly have a lifespan of five or so years if it is to reach its full potential.
Step 9: Evaluation Now that you've invested a lot of time and resource into your place brand, you need to think about how you are going to evaluate it and prove your Return on Investment (ROI).