Sponsorship

This is your opportunity to shape the future of local government and have your organisation lead the way in finding the next generation of leaders in the sector.

High profile partner opportunities are available to organisations wishing to collaborate in this unique local government leadership initiative.

This is a two-part investment that will ensure that your branding is seen, not only during the challenge itself, but also at the LGA Annual Conference. This event has over 2,000 leading professionals in attendance from the public, private and third sector and extensive high-profile marketing and full national press coverage.

Suppliers from a range of disciplines are invited to apply to be a challenge partner. From workforce, leadership development and IT, through to council service delivery areas, as well as consultancies - this is an opportunity that you won’t want to miss.

The Local Government Challenge

What is it?

Now with its 12th cohort, the LG Challenge aims to develop local government’s future leaders. The intensive annual competition, designed by and for local government, celebrates and recognises the amazing talent in the sector. It offers the winner the chance to take away the prestigious Bruce-Lockhart scholarship worth up to £10,000.



Over the course of six months, 10 contestants undertake five tough real-life challenges in partnership with five leading local councils. The challenges are designed to uniquely test and develop contestants’ leadership, creative and communicative abilities, all under the spotlight of the council and Local Government Association (LGA).



LG Challenge 2023 will culminate in the final at the LGA Annual Conference (4-6 July 2023, Bournemouth International Centre), in which the four finalists exhibit their own project proposals to delegates and pitch their project to a judging panel. The LGA Annual Conference has over 2,000 leading professionals in attendance from the public, private and third sector and extensive high-profile marketing and full national press coverage.

Rob Comber LG Challenge 2019 winner says:

It is by far the best development opportunity I have been involved in during my career. [Contestants] should be prepared for incredibly hard work, late nights, early mornings, moving completely out of your comfort zone, pressure and delivering some of the most demanding work you’ll ever deliver."

"There were moments where I thought ‘why have I signed up to this?’ But, if you’re prepared for that, what you will get is: an opportunity to deliver genuinely transformational work for other local authorities in a collaborative and innovative way; an opportunity to work with and build a network of inspiring individuals across our sector; and an immersive personal development opportunity that will enhance your career.”

Programme timeline

Autumn 2022: search for candidates

February – June 2023: Five challenges hosted by five councils over five months

June 2023: The four finalists are announced at the fifth challenge

June/July 2023: Finals take place at LGA Annual Conference (4-6 July 2023). Winner is announced at LGA Conference by high-profile figure.

Winner begins their ‘Year of Opportunity’ with the Bruce-Lockhart Scholarship

Award Ceremony at LGA Annual Conference

£5,000

The LGA Annual Conference and Exhibition is an established event attracting high-level attendees from local government, including councils of different tiers and across England and Wales, businesses, and voluntary and community organisations.

This package to sponsor the award ceremony includes branding of the LG Challenge drinks reception on the last night of the LGA Annual Conference. The award ceremony regularly attracts up to 250 attendees and is one of the highlights of the conference programme. As our partner, you will receive the following benefits.

• headline sponsorship of the LG Challenge Awards Ceremony and Drinks Reception
• three complimentary conference passes which will include entrance to delegate drinks receptions to the combined value of over £2,000.
• 6sqm complimentary exhibition floor space at the 2023 annual conference
• display of your corporate logo and links to your website on the front page of the LG Challenge website
• your logo to be displayed on LG Challenge graphics on screens around the venue
• opportunity to address Awards Ceremony audience
• pop-up stand at the LG Challenge Awards Ceremony and Drinks Reception with your branding
• inclusion/credit in bulletins across the LGA, articles in the MJ and LGA’s first magazine, our social media channels and on the LG Challenge website
• inclusion/credit in news releases produced in relation with the LG Challenge 2023.

Challenge partner

£4,000

As a challenge partner your organisation will attend the challenge and sit on the judging panel, as well as attend the LG Challenge Award Ceremony and Drinks Reception at LGA Annual Conference.

Your chosen challenge

• use of the LG Challenge logo in your own marketing materials

• branding on all LG Challenge briefing documents for your chosen challenge

• your representative to join us at your chosen challenge for the unique chance to experience a challenge in action over two days which culminates in sitting on the judging panel

• display of your corporate logo and links to your website on the LG Challenge website

• filmed interview at your chosen challenge and your logo to appear on the film which will be displayed on the LG Challenge website and on social media (Twitter, LinkedIn)

• mentions in posts on all LG Challenge social media platforms relating to your chosen challenge

Let the challenge begin

Five councils around the country will host real-life challenges. Following the two-stage application and selection process, 10 finalists will be selected to compete in the LG Challenge 2023.

Challenges cover a range of different policy areas, from housing to workforce, environment to children and young people, adult social care to local democracy. Each challenge will have a different theme and could be:



• a front-line service challenge

• a financial challenge

• a media/communications challenge

• a community engagement challenge

• an innovation challenge.



We are always open to suggestions and are happy to design a package that reflects your requirements and budget. To find out how you can be the sponsor of this year’s LG Challenge, contact:

Vitaly Voytenko

020 7664 3128

[email protected]