Case studies

Hertfordshire County Council has successfully targeted a number of the marginalised groups included on the government’s at-risk list. Outreach work with the local traveller community was particularly successful with the public health team working with key influencers in the community to engage people through social media.

The public has got used to using and ordering rapid tests themselves. Blackburn with Darwen Borough Council has focused its efforts on targeting its support towards those most in need. Key to this has been its mobile testing unit.

Liverpool City Council has partnered with its two Premier League football clubs to help engage local people in rapid testing. Testing sites have been stationed at the grounds of Liverpool and Everton, offering tests to supporters on match days.

More than 100 locations, including parks, supermarkets and faith settings, have been visited – with thousands of test kits handed out to the most hard-to-reach communities.

Norfolk County Council has been working closely with partners on the project Addiction, Diversion, Disruption, Enforcement, and Recovery (ADDER) pilot to reduce instances of drug related crime and deaths within the county.

A GP and clinical director of a primary care network in Leeds has been integral in the promotion of COVID-19 vaccinations to local community members since the beginning of the vaccine rollout.

One of the key challenges of the COVID-19 pandemic response has been ensuring that all communities have equitable access to guidance as well as addressing the issue of misinformation and myths.

Gateshead Council has seen unemployment rates rise, but the council is working with its partners to provide targeted support to the most deprived communities in a variety of ways.

The London borough of Lewisham is making tackling food poverty a priority in the recovery from the pandemic.

In Wiltshire the council has provided targeted support to those most at risk, setting up a dedicated team to work with young people not in education, employment or training.