Case studies

For the last four years Calderdale Council has used the day its staff carry out the NCMP weighing and measuring to deliver important healthy lifestyle messages to the whole school community. This case study forms part of our resource on the National Child Measurement Programme

Faced with very poor oral health in young children and significant inequalities throughout the district, Bradford Metropolitan District Council has prioritised the oral health of young children, including it in its Health and Wellbeing Strategy and Inequalities Action Plan.

Brighton City Council runs a comprehensive breastfeeding support programme, involving drop-in clinics and a network of peer supporters. Targeted work to provide extra help to communities with the lowest rates of breastfeeding has also been carried out. It has helped the city achieve some of the best breastfeeding rates in the country.

This project focuses on younger children and includes:

Blackpool, has been developing an integrated approach to improving children’s oral health. This is linked to the focus on the work of the Blackpool Better Start and a recognition that a range of interventions focused on population and individual approaches is required to achieve better life chances for the children of Blackpool. 

In this briefing you will find examples of councils that are looking at innovative ways to provide support with a focus on children and families rather than static services, as well as more information about the scale of the problem and what steps can be taken.