Case studies

By working with the youth offending team, Tameside Metropolitan Borough Council's Streetscene Service offers young offenders work experience and mentoring to help them improve their long-term prospects of finding work.

The London Borough of Ealing co-designed a new approach with housing staff that incorporated behavioural insights and nudge techniques.

South Tyneside Metropolitan Borough Council has saved £2.9 m by reducing the number of older people being admitted to residential care by 30 per cent.

Oldham Council undertook research on the needs of local areas to better understand what motivates different residents to behave in various ways.

Hampshire County Council and the Isle of Wight Council procured an area profile of customers, using it to help increase motivation to stop smoking.

Cheshire East Council and its partners worked with local people to develop and deliver a social media resource and peer support network called DemenShare.com.

In 2011 Coventry City Council worked with users of special educational needs transport to manage demand, this was one of the earliest and well-known local government examples.

Hertfordshire County Council's Connect Digitally programme helps customers while providing savings for local authorities and central government departments.

Lancashire County Council used customer profiling tools to see who would benefit from low-level interventions.

Suffolk County Council is changing attitudes, cultures and behaviours to social care through its ‘Supporting Lives Connecting Communities' programme.