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Case studies

Innovation in local government is about improving the lives of the people in our communities. Browse through our case studies to see the many innovative programmes councils are involved in.

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Think Luton - attracting investment through effective place branding

With ambitions to attract more than £1.5billion of investment into the town, Luton Borough Council knew they needed to develop a powerful place brand that people would want to buy into.

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Attracting visitors and building pride of place - Calderdale Council

Calderdale Council works with a range of partners to support cultural activity such as festivals and events, delivering pride in place to local communities and attracting visitors to its market towns.

A smarter approach to digital transformation

A partnership of councils are jointly funding a responsive, independent, not-for-profit consultancy, Smarter Digital Services, to help them to achieve their digital ambitions.

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A fundamental review of services for children

How can local authorities work together better to improve children’s outcomes and create a more innovative, responsive, and sustainable system for delivery?

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Using behavioural insights to encourage channel shift among Blue Badge holders – Essex County Council

Essex County Council processed the vast majority of Blue Badge renewals in paper, causing significant additional cost compared to online renewals. By using behavioural insights and making small changes to the renewal letter, the number of paper renewals was reduced by almost one-fifth.

View all Efficiency and income generation articles

Essex County Council – aligning your corporate narrative and place brand

When the Essex Partner's Group began developing their vision for the Future of Essex the council knew its corporate story needed to reflect the wider ambitions for the place.

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Oxfordshire County Council – evolving the corporate narrative

With an ambitious transformation plan, a refreshed set of corporate values and a desire to move away from messages about financial cuts, Oxfordshire County Council needed to evolve its corporate narrative to reflect its new direction.

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Hackney: A place for everyone campaign

With Hackney experiencing unprecedented change over the past decade, the council had to make sure that its corporate narrative reflected the realities of its communities.

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Essex: working with partners and communities to develop your place brand

When the Essex Partners Group commissioned research into the challenges facing the county, it became clear no organisation could tackle them alone. But before working out the solutions, the group had to find a story to unite everyone with a role to play.

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Using behavioural insights to encourage healthier lifestyles and reduce childhood obesity

In 2015-17, the Healthy London Partnership teamed up with Uscreates to work with three London boroughs (Haringey, Hackney and Tower Hamlets) to research and develop social interventions to address the growing levels of childhood obesity.

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View all Efficiency and income generation articles