To deliver on these challenges, Stoke-on-Trent City Council are undertaking the development of a strategy for 14-25 year olds with a focus on skills and employment that triangulates the aspirations of young people; the skills needs of employers and the city; and the current and future post-14 curriculum offer. As part of the LGA’s Economic Growth Advisers programme, Chimera Consulting were commissioned to carry out research and provide expert advice to help map the support needs for young people and employer skill needs to make recommendations which could shape the development of the strategy.
Chimera’s approach to carrying out this research assignment included desk-based research (for example a review of key strategies, relevant plans and reports and data sets) but also a significant amount of their time was invested in one- to one- consultations with key stakeholders, some employers and other contacts who could provide insights on good practice elsewhere. These included officers at the council, local universities, DWP and Stoke on Trent and Staffordshire Careers and Enterprise Company.
The final report contains the main findings from the research which are summarized below across three key themes, employment and skills issues, careers advice and employer engagement for young people and employer need and careers awareness.
Key messages: Employment and skills issues
- There is a need to improve social mobility.
- There is a need to raise aspirations, educational achievement.
- There are too many NEETs.
- Too few young people are going to university (19 per cent).
- T Levels are more academic than modular BTECs which is a concern for Stoke on Trent’s young people who prefer the BTEC format.
- Employers are struggling to fill apprenticeships.
- The jobs market is strong for job seekers but there are challenges for employers in recruitment and retention (for example as a result of wages rising and other business costs increasing).
- There is a need to improve employability skills and work-readiness of young people.
- The increasing importance of creating a pipeline of digital skills / digital literacy to meet the demands of this growing sector.
- Importance of transferable skills as job roles and skills are changing rapidly (research predicts that 85 per cent of jobs that will be available in 2030 do not exist yet).
Key messages: Careers advice and employer engagement
- The landscape is confusing for employers, young people, parents and careers advisors, therefore more simplicity and clarity is needed.
- There needs to be better joined up working between different service providers and collaboration between partners.
- “Old ways of working” are not dynamic and new jobs need to accommodate the increasing demand for remote working and hybrid working patterns.
- Careers advice can vary and is under-resourced – schools need more support
- There can be a misunderstanding of available jobs, career paths, employer needs and expectations in fast changing workplaces
- There needs to be more awareness of the career opportunities and the wide variety of roles available for example through bitesized videos describing different job roles as perceptions can be wide of the mark compared to reality.
Key messages: Employer needs and careers awareness
- Employers value “softer skills” including attitude and effort.
- Work with employers in more effective engagement (not large careers fairs) and facilitate more engagement between employers and smaller numbers of interested young people
- More opportunities should be provided to engage with young people and provide work experience and give them exposure to a variety of workplaces
- More awareness is needed of growth sectors and future skills needs – for example digital, STEM, green economy, modern methods of construction, advanced manufacturing, health and social care.
A number of recommendations were made through this research to feed into the development of the strategy as well as potential “next steps” to be taken forward.
Recommendations
Careers service offer
- Look to develop a single portal for careers information, advice and guidance that students, employers and careers advisors can access and make use of. This may bring together existing formats and portals under one new brand.
- Seek to integrate careers advice and support services at a strategic and operational level, drawing upon the city council’s careers service, CEC, DWP’s careers advisors and National Citizens Service.
- Develop a package of careers awareness-raising with employers (career / occupation videos, online presentations, talks, mentoring).
Work experience and employability skills
- Convene a roundtable discussion with employers to develop a list of agreed employability skills and discuss how these can become more embedded within the educational system.
- Develop a work experience package / “employer pledge” – an offer of three work experience opportunities per young person.
- Focus on key growth opportunities and invite guest employer speakers to highlight the opportunities for their sector and for local young people.
- Focus on digital skills.
Furthermore, a Task and Finish group was set up by the council to lead on developing the strategy. It was recommended that it should seek to bolster employer representation to help provide direct “employer perspectives” and input into strategy development and implementation including SMEs and micro businesses.