This research was used to develop communications to re-frame sheltered housing and to promote residents to ‘downsize’ into smaller properties. These were to be sent to council residents and evaluated using a Randomised Controlled Trial.
Due to the COVID-19 pandemic the communications were not sent. Instead, we ran an online survey experiment to test our communications and our proposed strategy. We recruited 1,011 participants over 55 years old living in social housing in urban areas in the UK to complete the experiment.