Cllr Dr Wendy Taylor MBE, Chair of the Local Government Association’s Health and Wellbeing Committee, said:
“Reducing the appeal of vapes to children with tighter controls on flavours, packaging and promotion, will be key to addressing the concerning rise in youth vaping.
"There is no legitimate reason for nicotine products to come in neon packaging, feature cartoon images, or use flavours and branding designed to catch a child's eye. Products designed, packaged, and promoted in ways that appeal to children have likely contributed to one in five 11- to 17-year-olds having now tried vaping.
"Councils have long called for an end to vapes being dressed up like sweets and sold within arm's reach of the pick and mix. This consultation is the moment to close the loopholes that have enabled these products that appeal to children to remain on sale.”