Local government plays a huge role in people's lives and, according to the Treasury, is 'widely recognised' as the most efficient part of the public sector, making £2.6m a day in savings. So why is it that public satisfaction of council services is improving, but the public perception of councils is not? Together, we can tackle this problem by concentrating on the grassroots issues that affect all our residents: local environmental services and strong two-way communication. That's what the Reputation Campaign is all about - we core actions, tried and tested, proven to raise the standing of councils in their local communities. You may already be doing these, or some of them. But ask yourself are you doing them well enough? This booklets sets out the 12 core actions and encourages councils to sign up to the campaign.
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