From top tips for implementing an email system and how to measure its success, to case studies of councils which are effectively using this tool, we show you to how to communicate with your residents via email.
In this section:
Get going
From open rates to click-through rates, we guide you through the basics of email to get you started, and Southampton City Council shares its top 10 tips for setting up an email system.
Start strategising
From implementing a centralised email system and growing your email subscribers, to message frequency and measuring success, now's the time to think about your email strategy.
Hear from other councils
Read about councils that are effectively using email to communicate with their residents. We will continue to add to this case study resource.