LGA's new podcast series, 'Nudges for social good', explores how councils across the country have used behavioural insights to nudge their residents into different ways of living.
Curious about behavioural insights? In our podcast series 'Nudges for social good' we hear from council officers about their pointers and practical examples on using behavioural insights techniques in various council services and pick up ideas to start your own project.
Episode 1: London Borough of Barking and Dagenham
In the inaugural episode, Tim Pearse, Behavioural Science Lead at Barking and Dagenham, shares his insights about an LGA project aimed at helping more domestic abuse victims access support in Kent, and a sucessful project in Barking and Dagenham which prevents residents from falling into rent arrears by using text messages to outline available council support. Read the full transcript of the Barking and Dagenham podcast.
Episode 2: Liverpool City Council
Liverpool City Council was one of the first councils to trial an innovation project under the LGA Behavioural Insights Programme. In the podcast, Sue Cummings, Head of Behavioural Insights and Change, explains Liverpool’s approach to tackling childhood obesity through a successful project to reduce sales of high sugar fizzy drinks using a different type of signage. Read the full transcript of the Liverpool City Council podcast.
Episode 3: Hertfordshire County Council
Jim McManus, Director of Public Health and Michelle Constable, Head of the Behaviour Change Unit, talk about a project aimed at getting council staff moving - quite literally. Calorie labelling the stairs and footprints on the floor leading to the stairs resulted in nudging 20 per cent of council staff out of using lifts. The pair also speak about their programme called “It is never too late to be active” which is aimed at older adults. Read the full transcript of the Hertfordshire podcast.
Episode 4: North East Lincolnshire Council
In this episode, Claire Thompson, Community Insights and Marketing Manager at North East Lincolnshire Council, discusses the process of delivering their LGA project aimed at improving cancer screening rates to prevent late diagnosis in residents. Claire also shares insight into how covid-19 has impacted the public health sector in Lincolnshire and how they responded to the challenges of covid through partnership working and establishing extensive communication networks across public sector health bodies. Read the full transcript of the North East Lincolnshire podcast.
Episode 5: Behavioural Insights Team
Hazel Wright from the Behavioural Insights Team joins us for this episode of Nudges for Social Good. Hazel and her team work extensively with councils across the UK to embed the use of behavioural science. This episode explores how a busy councillor or local government officer could initiate a project with guidance on the key stages of delivering a behavioural change project. Read the full transcript of the Behavioural Insights Team podcast.
Episode 6: Knowsley Council
Dave Tyrrell from Knowsley Council joins us for this episode to discuss his work with the LGA to deliver a twelve week free trial to improve understanding of assistive technology solutions and encourage increased take up. Dave provides insights into how behaviour change techniques helped residents build understanding and confidence to engage with this service area that ultimately led to a staggering 27 per cent rise in installation figures. Read the full transcript of the Knowsley Council podcast.
Episode 7: North Yorkshire County Council
In this episode, Ruth Little, School Readiness Coordinator at North Yorkshire County Council, speaks to Rhian Gladman about the delivery of their LGA Behavioural Insights project. The team originally focused on school readiness and due to the pandemic pivoted to encourage community activity to support neighbours and residents along with helping staff with wellbeing and agile working in the pandemic. Ruth shares her experience from the start of the pandemic and how working with community groups and staff needed robust information and engagement practices to continue the delivery of the pilot under a dynamic and pressured environment. Due to sound quality issues please feel free to use the full transcript of the North Yorkshire podcast.
Episode 8: New Forest District Council
Nicola Plummer, Performance and Projects Officer in the Operations team at New Forest District Council joins Rhian Gladman in this episode of the Nudges for Social Good Podcast to discuss the delivery of their LGA Behavioural Insights project. Building on initial research that they had done before the Pandemic to clear verge side waste from vehicles, the team used the adaptable framework from this research to target a new form of coastal littering that had emerged as a key challenge during the Pandemic. Nicola shares insights about the interventions that were put into place including the provision of disposable bags to encourage polite litterers to take their waste home and their comms campaign, ‘crabby crab’ to spread the message as well as key takeaways from the project. Read the full transcript of the New Forest District Council episode.
Have a story you would like to share? Please do get in touch with firstname.lastname@example.org. We look forward to hearing and sharing more behaviour change success stories with local government, by local government.