Case studies

Oldham council is working closely with communities leaders and key partners to address vaccine hesitancy amongst its ethnic minority population.

Wiltshire Council targeting groups at risk of low uptake, including homeless, traveller and houseboat communities.

Manchester developed a tracking system to identify the number of people who have declined vaccines to enable GP practices to recall eligible individuals.

Creating a rapid segmentation tool to target communications.

The London Borough of Havering has adopted a systematic approach to encourage vaccine take-up.

The aim of the community centred programme is to increase the take-up of COVID testing and vaccine offer across Bradford in areas with low acceptance rates.

Wolverhampton City Council wanted to draw on behavioural science methodology and insights across their response to the pandemic. They found there is a need to balance the practical (what’s feasible) whilst drawing on principles and insights which can increase the impact of their work.

Gateshead Council partnered with a range of voluntary sector organisations to encourage asylum seekers and refugees to come forward for a COVID-19 vaccine. 

To help tackle the low vaccine uptake in Newcastle's working age men, Newcastle City Council and the local NHS worked closely with the city’s football club to help increase vaccination rates.

To ensure good uptake in black and ethnic minority communities, the council has worked closely with its communities, training local people to become vaccine advocates and running mobile pop-up clinics.